We validate each ingredient and product’s safety through a four-step science based process
. This process is based on how many regulatory agencies and scientific groups around the world ensure safety, like the European Union Commision, the World Heath Organization and the National Academy of Sciences. An ingredient will only make its way into our product if it is within the Safe Range
. If an ingredient doesn’t fall within the Safe Range, it is simply not used! And if an ingredient’s origin, long-term or sourcing impact is in question, we will find alternatives. An example is how we select our botanical ingredients. In case you did not know; every botanical must be in compliance with CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) to ensure together with ethical Companies we are protecting and conserving precious natural resources.
While we have commited to formulate without the following ingredients, there can be incidental, trace levels due to the complexities of the supply chain and manufacturing process. We work hard to minimize traces of these materials through on-going monitoring and quality checks.
For more information on what’s in our products, please check out our ingredient list
which explains why each and every ingredient is included. In addition to the No No No list above, we are working to share our specific fragrance formulations for Herbal Essences bio:renew collections with you. Our first example is the Arabica Coffee Fruit
fragrance with ingredients listed in alphabetical order down to 0.01% in the product. We will be sharing all of our bio:renew fragrances within the next 12-18 months.