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The No No No list

Herbal Essences The No No No List

The
No No No
list

Herbal Essences The No No No List

Our commitment to the highest standard of product safety

At Herbal Essences, securing and maintaining your trust is our most important job. And we’ve been commited to upholding your trust for over 46 years (a job we do not take lightly!). As we’ve worked to have even more open conversations with you, it’s clear that many of you are asking about the ingredients in our products. At Herbal Essences, we’ve always believed you deserve a safe product experience. And while your definition of what is safe has evolved over time, our commitment to continuing to raise the bar on your safety has not wavered. This is not a one person job- in fact we work with external scientists, regulatory agencies and internal experts on new safety methods. We are commited to continuing to make our products effective and safe for you and everyone who uses them.

The ingredients listed below are those relevant to shampoo and conditioner. There are other ingredients not used in Herbal Essences that we did NOT capture here as they are not relevant to our products. All Herbal Essences bio:renew shampoos and conditioners are formulated to meet the ingredient standards of the Cosmetics Regulation of the European Union Parliament and the Council. This EU regulation excludes over 1,300 ingredients from use in cosmetics and personal care products.
Herbal Essences 0%
    BHA
    DEA
    Mineral Oil
    Paraffins
    Parabens
    Colourants
We validate each ingredient and product’s safety through a four-step science based process. This process is based on how many regulatory agencies and scientific groups around the world ensure safety, like the European Union Commision, the World Heath Organization and the National Academy of Sciences. An ingredient will only make its way into our product if it is within the Safe Range. If an ingredient doesn’t fall within the Safe Range, it is simply not used! And if an ingredient’s origin, long-term or sourcing impact is in question, we will find alternatives. An example is how we select our botanical ingredients. In case you did not know; every botanical must be in compliance with CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) to ensure together with ethical Companies we are protecting and conserving precious natural resources.

While we have commited to formulate without the following ingredients, there can be incidental, trace levels due to the complexities of the supply chain and manufacturing process. We work hard to minimize traces of these materials through on-going monitoring and quality checks.

For more information on what’s in our products, please check out our ingredient list which explains why each and every ingredient is included. In addition to the No No No list above, we are working to share our specific fragrance formulations for Herbal Essences bio:renew collections with you. Our first example is the Arabica Coffee Fruit fragrance with ingredients listed in alphabetical order down to 0.01% in the product. We will be sharing all of our bio:renew fragrances within the next 12-18 months.
Herbal Essences Leaf
Herbal Essences Arabica Coffee Fruit Fragrance
Herbal Essences Leaf

Ethyl Hydroxypyrone

Sweet caramel aroma also found in a wide number of other foods and product fragrances

Ethyl Vanillin

Vanilla aroma also found in a wide number of other foods and product fragrances

Ethylene Brassylate

Woody musk aroma also found in a wide number of other foods and product fragrances

Hexylcinnamal

Fresh, green aroma also found in cinnamon, a wide number of other foods and product fragrances

Herbal Essences Leaf

Linalool

Citrus aroma also found in citrus fruits, coriander, thyme, a wide number of other foods and product fragrances

Methyldihydrojasmonate

Nuanced citrus aroma also found in tea (black tea), and a wide number of other foods and Nuanced citrus a product fragrances

Oxacyclohexadecen-2-one

Powdery, musk aroma also found in a wide number of product fragrances

Triethyl Citrate

Plum-like aroma also found in cabbage, many other foods and product fragrances

Herbal Essences List of All Ingredients Excluded From our Formulas*
See the list of all
ingredients excluded
from our formulas
 
A - D
Allyl heptine carbonate
Ambergris
Amylcyclopentenone
Carvone oxide
Castoreum oil
Civet oil
Colophony
Cresol (mixed isomers)
Deca-2,4-dienal
Diallyl Phthalate
Dicylohexyl Phthalate
Didecyl Phthalate
Diethyl phthalate (DEP)
Diheptyl Phthalate
Dihexyl Phthalate
Dihydrosafrole
Diisohexyl Phthalate
Dinonyl Phthalate
Diisooctyl Phthalate
Dodeca-2,4-dienal
Dimethyl phthalate (DMP)
E - H
Ethanol, 2-[2-[2-(4-nonylphenoxy)ethoxy]ethoxy]-
Ethanone,1-(Hexahydrodimethyl- 1H-Benzindenyl)-
Ethyl non-2-ynoate
Ethyl oct-2-ynoate
Furfural
Hepta-2,4-dienal
Hexa-2,4-dien-1-ol
Hydrolyzed sweet almond protein
Hydroquinone monomethyl ether (4-methoxy-Phenol)
I - L
Isosafrole
Iodoform (Triidomethane)
Lanolin
Leather, Scrap Meal
M - P
Massoia bark oil
Massoia lactone
m-Cresol
Methyl methacrylate
Methyl trans-2-butenoate (Methyl crotonate)
Musk ketone
Nona-2,4-dienal
o-Cresol
Octa-2,4-dienal
p-Cresol
Pentyl 2-octynoic acid
Phenyl benzoate
p-Methylhydrocinnamic aldehyde
Poly(oxy-1,2-ethanediyl), a-[4-(1,1,3,3- tetramethylbutyl)phenyl]-w-hydroxy-
Poly(oxy-1,2-ethanediyl), α;.-(isooctylphenyl)-ω;.-hydroxy-
Poly(oxy-1,2-ethanediyl),α;.-[(1,1,3,3-tetramethylbutyl)phenyl]-ω;.-hydroxy-
Q - S
Santolina oil
T - X
Thujone
Tobacco leaf absolute (Nicotiana affinia)
Tobacco oil/extracts
trans, trans-2,4-Hexadien-1-ol
trans, trans-2,4-Decadien-1-al
Trichloroacetaldehyde Diphenyl Acetal
Xyle
*While most of these ingredients are never used in personal care products, we have heard your questions and are providing this detailed list of what we do not use because we want to be transparent with you.

The No No No List

See the list of all ingredients excluded from our fragrances*

See the list of all
ingredients excluded
from our formulas

*While most of these ingredients are never used in personal care products, we have heard your questions and are providing this detailed list of what we do not use because we want to be transparent with you.

A - D

Allyl heptine carbonate
Ambergris
Amylcyclopentenone
Castoreum oil
Civet oil
Colophony
Cresol (mixed isomers)
Deca-2,4-dienal
Diallyl Phthalate
Dicylohexyl Phthalate
Didecyl Phthalate
Diethyl phthalate (DEP)
Diheptyl Phthalate
Dihexyl Phthalate
Dihydrosafrole
Diisohexyl Phthalate
Dinonyl Phthalate
Diisooctyl Phthalate
Dimethyl phthalate (DMP)
Dodeca-2,4-dienal

E - H

Ethanol, 2-[2-[2-(4-nonylphenoxy)ethoxy]ethoxy]-
Ethanone,1-(Hexahydrodimethyl- 1H-Benzindenyl)-
Ethyl non-2-ynoate
Ethyl oct-2-ynoate
Furfural
Hepta-2,4-dienal
Hexa-2,4-dien-1-ol
Hydrolyzed sweet almond protein

I - L

Isosafrole
Iodoform (Triidomethane)
Lanolin
Leather, Scrap Meal

M - P

Massoia bark oil
Massoia lactone
m-Cresol
Methyl methacrylate
Methyl trans-2-butenoate (Methyl crotonate)
Musk ketone
Nona-2,4-dienal
o-Cresol
Octa-2,4-dienal
p-Cresol
Pentyl 2-octynoic acid
Phenyl benzoate
p-Methylhydrocinnamic aldehyde
Poly(oxy-1,2-ethanediyl), a-[4-(1,1,3,3- tetramethylbutyl)phenyl]-w-hydroxy-
Poly(oxy-1,2-ethanediyl), α;.-(isooctylphenyl)-ω;.-hydroxy-
Poly(oxy-1,2-ethanediyl),α;.-[(1,1,3,3-tetramethylbutyl)phenyl]-ω;.-hydroxy-

Q - S

Santolina oil

T - X

Thujone
Tobacco leaf absolute (Nicotiana affinia)
Tobacco oil/extracts
trans, trans-2,4-Hexadien-1-ol
trans, trans-2,4-Decadien-1-al
Trichloroacetaldehyde Diphenyl Acetal
Xyle