Title

Herbal Essences Safety First

Safety first

Everything we do is focused on making sure you have the most enjoyable product experience possible, and that begins with safety. Our four-step, science based process ensures your safety when using our products.

Herbal Essences Leaf

Step 1: Doubt from the Start: Just like you, we start with a heavy dose of skepticism.
The number one question we ask ourselves is – if this ingredient is safe to use?

Herbal Essences Safety Research

Before any ingredient Goes into our Shampoos and conditioners, we gather all the relevant safety and toxicity information on the ingredient.

Herbal Essences Test Tubes

If we have any doubts about an ingredients’ potential to cause you harm then we won’t use it. Period. No questions asked.

Step 2: Do Ingredient Due Diligence – Set a SAFE RANGE:

Herbal Essences Safety Data

After we look at the safety data on the ingredient, the
next big question we ask is what is the safe range for
the ingredient? The Safe Range defines how much of
this ingredient is actually safe to use for you
throughout your life.

Herbal Essences Safe Range

We work to determine a Safe Range for each
and every ingredient based on a similar
process many regulatory agencies and
scientific groups use to ensure safety.

Herbal Essences Test Tube

This includes groups like the European
Union Commision, the World Heath
Organization and the National
Academy of Sciences.

Step 3: Determine the Entire Product Formula:

Herbal Essences Ingredient Cells

While an ingredient might be safe by itself, we also
evaluate the safety of our products when we have a
mixture of ingredients to confirm their use is not
going to cause any unexpected skin or eye irritation.

Herbal Essences Safe Formula

If we can’t conclude the product formula is
safe, it won’t make it to your shower. We
will either reformulate or we won’t launch
the product.

Herbal Essences Safety First Megaphone

It takes a village to ensure your safety, and
that’s why we have more than 500 scientists
and professionals who go above and
beyond to make sure our products meet all
safety and regulatory requirements around
the world.

Step 4: Track and monitor relentlessly. Once our new Herbal Essences shampoo or conditioner is out in the market (and in your shower!), we continually monitor your comments about our products in the market. You deserve the best – and that means we can never take our eye off of your safety. It’s our commitment to you!

Herbal Essences Safety Video

Safety Video

We will never stop innovating to maintain the highest standards in our ingredients and products. Here's the latest
regarding the ingredients and industry safety standards.

Herbal Essences Safety First

Everything we do is focused on making sure you have the most enjoyable product experience possible, and that begins with safety. Our four-step, science based process ensures your safety when using our products.

Herbal Essences Leaf

Step 1: Doubt from the Start: Just like you, we start with a heavy dose of skepticism. The number one question we ask ourselves is – if this ingredient is safe to use?

Herbal Essences Safety Research

Before any ingredient Goes into our Shampoos and conditioners, we
gather all the relevant safety and toxicity information on the ingredient.

Herbal Essences Test Tubes

If we have any doubts about an ingredients’ potential to cause you harm
then we won’t use it. Period. No questions asked.

Step 2: Do Ingredient Due Diligence – Set a SAFE RANGE:

Herbal Essences Safety Data

After we look at the safety data on the ingredient, the
next big question we ask is what is the safe range for
the ingredient? The Safe Range defines how much of
this ingredient is actually safe to use for you
throughout your life.

Herbal Essences Safe Range
We work to determine a Safe Range for each
and every ingredient based on a similar
process many regulatory agencies and
scientific groups use to ensure safety.
Herbal Essences Test Tube

This includes groups like the European
Union Commision, the World Heath
Organization and the National
Academy of Sciences.

Step 3: Determine the Entire Product Formula:

Herbal Essences Ingredient Cells
While an ingredient might be safe by itself, we also
evaluate the safety of our products when we have a
mixture of ingredients to confirm their use is not
going to cause any unexpected skin or eye irritation.
Herbal Essences Safe Formula

If we can’t conclude the product formula is
safe, it won’t make it to your shower. We
will either reformulate or we won’t launch
the product.

Herbal Essences Safety First Megaphone

It takes a village to ensure your safety, and
that’s why we have more than 500 scientists
and professionals who go above and
beyond to make sure our products meet all
safety and regulatory requirements around
the world.

Step 4: Track and monitor relentlessly. Once our new Herbal Essences shampoo or conditioner is out in the market (and in your shower!), we continually monitor your comments about our products in the market. You deserve the best – and that means we can never take our eye off of your safety. It’s our commitment to you!

Herbal Essences Safety Video

Safety Video

We will never stop innovating to maintain the highest standards in our ingredients and products. Here's the latest
regarding the ingredients and industry safety standards.

Video