The Herbal Essences Refill System




Durability:
aluminium bottle

Our innovative new refill system includes a high-quality, durable 100% aluminium bottle that can be refilled again and again. The beautiful, sleek design makes it a must have for any bathroom and at the end of its life, it can be easily recycled.






Refill & Reuse

With our "Refill the Good" initiative, your favourite Herbal Essences bio:renew Argan Oil of Morocco Repair shampoo is now available in a reusable aluminium shampoo bottle and refill pouch. Refill the Good reduces plastic by 60%1 while still giving you the hair you love! You can refill the aluminium bottle over and over to help build a sustainable home routine in your very own bathroom.





60% Less Plastic1:
Recyclable refill pack

Our new refill pouches contain 60% less plastic than standard shampoo bottles and are completely recyclable with TerraCycle®.




Refill & Reuse


Reuse

Our aluminium bottle can be refilled over and over and its beautiful, sleek design makes it a must have for any bathroom. The aluminium bottle allows for optimal dosage thanks to its integrated pump dispenser. With long-term usage2 of refillable bottles, you contribute directly to reducing the amount of newly produced plastic bottles.

Buy an Aluminium Bottle now





Refill

With "Refill the Good", you can refill your favourite Herbal Essences bio:renew Argan Oil of Morocco Repair shampoo over and over, helping to build a sustainable home routine from your very own bathroom. Our new recyclable refill pack contains 60% less plastic than standard shampoo bottles and is easy to use for a smooth refill experience.

Buy a refill pack now








100% the hair you love

"Refill the Good" Argan Oil shampoo gives you the hair you love whilst enabling you to build a more sustainable bathroom routine at home! Our bio:renew formula is full of plant-based ingredients, certified by Royal Botanic Gardens Kew, which help repair damaged hair (repair surface styling damage) to make it shiny and smooth.





Now is the time to act

To protect our planet and ensure a healthy future for generations to come, the consumption of plastic must be reduced dramatically.
That's why P&G Beauty is accelerating its packaging targets for hair care brands from 2030 to 2021!




Fully recyclable by the end of 2021

P&G Beauty aims to make all conventional shampoo and conditioner bottles fully recyclable by the end of 2021, which will reduce the use of virgin plastic by 50% compared to 2016.







P&G Beauty's first shampoo refill system

The new "Refill the Good" system was introduced in January 2021 for Herbal Essences, Pantene, Aussie and Head & Shoulders shampoos.







Up to 300 million fewer new plastic bottles per year

All these measures will result in 300 million less virgin plastic bottles being produced in Europe from 2021, with millions of households able to recycle, reuse and consume less packaging.





1 per ml vs regular shampoo bottle.

2 Cleaning instructions: Before refilling, thoroughly rinse the aluminium bottle with hot water so that no shampoo residue remains. Turn bottle upside down to air dry. The bottle is not dishwasher safe as residue may foam over.