Nurtured hair, Nurtured Planet: Reforestation work to help replant biodiversity

Herbal Essences partners with the
Royal Botanic Gardens, Kew
to help replant our planet

#PlantForward #SaveWhatsReal

Plants are the source of all life, yet 40% of plant species are at risk of disappearing, and with them real nature, real life and real communities.
RESTORING MEXICAN FORESTS

At Herbal Essences, we believe in the power of plants. Our nurturing formulas contain real plant extracts, certified by the Royal Botanic Gardens, Kew, and we believe plants also nurture our world. We wouldn’t survive 10 minutes on Earth without them. That’s why, we are teaming up with our partners from the Royal Botanic Gardens, Kew to help replant our planet, bottle by bottle, tree by tree. #PlantForward #ReplantOurPlanet #SaveWhatsReal

*Look for events in store. When activated Herbal Essences will donate £0.60p per bio renew sold (exact range to be specified by activation) to the Royal Botanic Gardens, Kew to plant 1 tree. A minimum of £40,000 will be donated to RBG Kew and a minimum of 66,000 trees planted in Mexico as a result of this promotion.

Replanting our planet with the
Royal Botanic Gardens, Kew

The Royal Botanic Gardens, Kew is working to protect and restore plants and plant biodiversity around the globe. Starting in 2022, Herbal Essences is partnering with Kew’s plant scientists to help replant endangered areas, protecting nature, life, and communities. In 2022, our replanting efforts will be focused on replanting trees in endangered areas in the state of Veracruz in Mexico, helping communities restore threatened land that is not under land protection and benefit from native plants for generations to come.

Nurtured hair, nurtured planet
1 tree can grow a forest
1 tree can sustain more life
1 tree can empower women and communities
Helping women while helping the Earth
Nurturing your hair, while nurturing the planet.
#PlantForward #ReplantOurPlanet #SaveWhatsReal

In 2022, Herbal Essences has committed to donate funds to help replant 200,000 trees - in partnership with the Royal Botanic Gardens, Kew

Right Tree, Right Place

Global climate change and habitat loss pose huge threats to biodiversity – the variety of life on earth. Greenhouse gases like carbon dioxide are being released into the atmosphere at increased rates because of human activities, causing global temperatures to rise and resulting in long-term changes to the climate. Natural habitat loss is continuing relentlessly, despite global efforts to stop it. An area of pristine tropical forest the size of Denmark is destroyed every year.
Reforestation, the restoration of forests that have recently been lost, could protect biodiversity and help fight global climate change by removing huge amounts of carbon dioxide from the atmosphere.

But when people plant the wrong trees in the wrong place, it can cause more harm than good.

A recent review led by Kew scientists and Botanic Gardens Conservation International (BGCI) proposes ‘ten golden rules for reforestation’ to boost benefits for people and the planet.
1. Protect existing forests first
2. Work with local people
3. Maximise biodiversity recovery to meet multiple goals
4. Select the right area for reforestation
5. Use natural forestation wherever possible
6. Select tree species that maximise biodiversity
7. Use resilient tree species that can adapt to changing climates
8. Plan ahead
9. Learn by doing
10. Make it pay

What is Herbal Essences funding in the Plant Forward programme?

Herbal Essences is supporting the planting of native trees to support community-based reforestation activities and educating local communities how to use these plants for food, medicine, building materials, fuel, etc. for generations to come. It is important that these trees are reforested for the vital survival of local people, but also for our planet to continue to thrive.

This program originated in 2002 when conservation scientists from the Royal Botanic Gardens, Kew began collaborating with local universities and NGOs in Mexico in a community-based approach to protect and replant threatened native species that are beneficial to local people and the ecosystem.

Additional funding from Herbal Essences will support efforts by small landowners to continue recovering and reforesting degraded areas with native tree species, increasing biodiversity and conserving important and vulnerable ecosystems. As a result, local communities will have additional provision such as high-quality wood, fruits, honey and other ecosystem benefits like carbon capture which will prevent erosion. We are replanting our planet to help real communities thrive, thanks to the power of plants.

Why replanting in Mexico?

Herbal Essences sources ingredients from all over the world. Our real Aloe Vera is sourced from Mexico. Mexico is one of the most floristically rich countries in the world. Unfortunately, deforestation is heavily impacting this country and native tree species are under threat. The loss of trees has a direct impact on vital ecosystem services, affecting the natural capital of Mexico and people’s livelihoods. Without these trees many local communities could be denied food and medicine they have known to use and trust across generations.

Responsible replanting that promotes plant biodiversity

The scientists at the Royal Botanic Gardens, Kew understand the important role native plants play in our ecosystem; yet we are losing biodiversity of species at an alarmingly high rate. It is important that native trees and plants are protected not only to halt biodiversity loss, but for the vital role they play in improving livelihoods of the people and communities that depend on local plants for medicine, food among many other uses. This program helps restore degraded land in an authentic way that promotes biodiversity and resources for local communities for generations to come.

"Natural resources are being degraded at an unprecedented rate and we all need to act to protect them. The reforestation programme in Mexico shows how returning native trees of community interest can benefit the soil, but also benefit people’s livelihoods to provide a sustainable future. Our aspiration at the Royal Botanic Gardens, Kew, is to create a world where nature is protected, valued and managed sustainably. This is a step in the right direction, and we are delighted to be working with Herbal Essences and our colleagues in Mexico to plant a significant number of trees in the country.

Professor Monique Simmonds,
Deputy Director of Science at the
Royal Botanic Gardens, Kew

About RBG Kew’s Mission

The mission of the Royal Botanic Gardens, Kew, one of the world’s leading plant science institutions, is to understand and protect plants and fungi for the well-being of people and the future of life on Earth.

To deliver our mission, the Royal Botanic Gardens, Kew has five priorities:
1. Deliver science-based knowledge and solutions to protect biodiversity and use natural resources sustainably
2. Inspire people to protect the natural world
3. Train the next generation of experts
4. Extend our reach
5. Influence national and international opinion and policy

More highlights of the Veracruz, Mexico tree planting programme

In 2002, the Royal Botanic Gardens, Kew began working on conservation projects with the Facultad de Estudios Superiores Iztacala of the Universidad Autónoma de Mexico (Fes-I UNAM), and the NGO Pronatura Veracruz A.C. (PNV) in Mexico. In 2015, a project started with the aim to protect, conserve, and restore the natural capital of Mexican forests for the benefit of local communities. To date, this program has produced a comprehensive database and catalogue of native trees and plants, seeds of over 400 native trees species have also been collected, tested and banked.
The State of Veracruz has been identified as a priority terrestrial site for tree conservation but is not under land protection by Mexican government. Tree conservation and the maintenance of the natural capital of the tropical montane cloud forest and pine-oak forests are of paramount importance for the sustainable development of the region and integrated conservation efforts should be made with the involvement of the local communities.

60% of the team are female. Female scientists lead this project at Kew and in Mexico and work with females at a community level. This project empowers women, while helping our planet. Led by female scientists, this project focuses on an area in Mexico that has been identified as home to a high diversity of endemic, threatened and endangered native tree species. Herbal Essences is supporting the planting of native trees of community interest as part of the next stage of the project to support community-based reforestation activities. Extensive farming has wiped out the native trees of community interest. Destroying these plants has deprived the communities of their indigenous foods, medicines, building materials and fuel. It is important that this area is reforested for the vital survival of local people. It will strengthen the food security of families and improve local livelihoods through the sale of bioproducts in local markets. Additionally, these species provide other ecosystem services, such as nutrients for the soil.
To learn more, visit kew.org