White strawberry (fragaria chiloensis fruit extract)

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Herbal Essences White Strawberry & Sweet Mint shampoos and conditioners include real white strawberry and real mint, as certified by plant experts at the Royal Botanic Gardens, Kew.

White strawberries are called the 'white jewel' in Japan

What is white strawberry?

White strawberries are exactly what they sound like! White strawberries are just like red strawberries, but without a key protein, which leaves their skin white and their seeds red. Fear not, these fruits still develop the same flavour and aroma as their red counterparts!

When red strawberries grow, they start out as a white flower, which turns into a green berry. As the fruit grows, it turns white, pink and then red when ripe. The white strawberries follow the same process, but because they are missing a key protein, their colour never develops.

Strawberries are believed to be native to America: North, Central and South. Traditionally, Native Americans have cooked with wild strawberries. Strawberries have only been cultivated for a few centuries. The fruit used to be known as a luxurious dessert and New York became a 'strawberry hub'. The fruit is also cultivated in Europe, where it was brought by the first colonists.

Strawberries have many benefits – they’re a great source of hydration, because they’re more than 90% water.

Herbal Essences White Strawberry & Sweet Mint collection makes your hair silky and shiny, giving it volume and a healthy look.

Beautiful white strawberries can even uplift your mood!

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Where does white strawberry come from?

Strawberries are believed to be native to America, but they are now grown all over the world.

This fruit grows from a perennial plant, which can grow in areas with lots of sunlight.

Today, white strawberries are grown by crossing different species of strawberries. The pineberry is the most recognisable species of white strawberry. One of the biggest producers and consumers of white strawberries is Japan, where they are known as the ‘white jewel’.

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