INGREDIENTS GLOSSARY: Why is it added?

A|B|C|E|H|O|P|R|S|T|V|Y
B

BLUE 1
What it's for: Colorant
What it's in: Hello Hydration Shampoo, Hello Hydration ConditionerBeautiful Ends Shampoo, Moroccan My Shine ShampooMoroccan My Shine Conditioner


BUTYROSPERMUM PARKII (SHEA) BUTTER EXTRACT
What it's for: Botanical: Shea Butter
What it's in: Beautiful Ends Shampoo


BEHENTRIMONIUM CHLORIDE
What it's for: Helps reduce static
What it's in: Coconut Milk ConditionerGolden Moringa Oil ConditionerHello Hydration ConditionerBeautiful Ends ConditionerBee Strong ConditionerMoroccan My Shine Conditioner
C

COCOS NUCIFERA (COCONUT FRUIT EXTRACT)
Whats it's for: Botanical: Coconut
What it's in: Coconut Milk ShampooCoconut Milk ConditionerHello Hydration ShampooHello Hydration Conditioner
O

ORYZA SATIVA (RICE) STARCH
Whats it's for: Botancial: Rice Starch
What it's in:Passion Flower & Rice Milk Shampoo, Passion Flower & Rice Milk Conditioner
P

PASSIFLORA INCARNATA FRUIT EXTRACT
Whats it's for: Botanical: Passion Flower
What it's in: Passion Flower & Rice Milk ShampooPassion Flower & Rice Milk Conditioner, Uplifting Volume ShampooUplifting Volume Conditioner, Ignite My Colour Shampoo, Ignite My Colour Conditioner


POLYMETHYLSILSESQUIOXANE
Whats it's for: Conditions hair
What it's in: White Grapefruit & Mosa Mint ShampooWhite Grapefruit & Mosa Mint Conditioner


POLYQUATERNIUM-76
Whats it's for: Helps reduce static
What it's in: Beautiful Ends Shampoo


PRUNUS ARMENIACA (APRICOT) FRUIT EXTRACT
Whats it's for: Botanical: Apricot
What it's in: Bee Strong ShampooBee Strong Conditioner
R

RED 33
Whats it's for: Colorant
What it's in: Ignite My Colour ShampooIgnite My Colour ConditionerBeautiful Ends ShampooBeautiful Ends ConditionerBee Strong Shampoo, Bee Strong Conditioner


RED 4
Whats it's for: Colorant
What it's in: Ignite My Colour Shampoo, Ignite My Colour Conditioner


RUBUS IDAEUS (RASPBERRY) FRUIT EXTRACT
Whats it's for: Botanical: Raspberry
What it's in: Beautiful Ends Conditioner
T

TOCOPHERYL
Whats it's for: Botanical: Vitamin E
What it's in: Whipped Cocoa Butter ShampooWhipped Cocoa Butter Conditioner


TRISODIUM ETHYLENEDIAMINE DISUCCINATE
Whats it's for: Antioxidant
What it's in: Beautiful Ends Shampoo
V

VERBENA OFFICINALIS LEAF EXTRACT
Whats it's for: Botanical: Verbena leaf
What it's in: White Grapefruit & Mosa Mint ShampooWhite Grapefruit & Mosa Mint Conditioner