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It's All Good. bio:renew is 90% Natural originIt's All Good. bio:renew is 90% Natural origin

Great, you’re 90% naturally derived.
So what does that mean?

Ever wonder what "natural origin" means for shampoo and conditioner? In a nutshell, every shampoo and conditioner in our bio:renew collection is formulated to be safe and effective. Each ingredient is rigorously tested to ensure that it is good for you and all who use them. 90% natural origin* means that plant derived materials, mineral derived materials and water, all of which undergo limited processing, make up at least 90% of each bio:renew formula.

We consider an ingredient to have natural origin if:

It occurs in nature and has undergone limited chemical or other processing which modifies it from its natural state.


Herbal Essences Bourbon Manuka Honey IngredientsHerbal Essences Blue Ginger IngredientsHerbal Essences Deep Sea Minerals Ingredients
Why are you processing natural ingredients? Shouldn’t they be left in their natural state for best results?

We’re all about nature and not including bad stuff, but our products need to be effective and give your hair a little love. Nature is filled with amazing ingredients with benefits that we’re still discovering and exploring, but the ingredients in their raw state aren’t always as stable, effective or safe as we believe they need to be. So, sometimes we’ll want to use limited processing to ensure that our ingredients and formulas deliver what we promise.

What’s the remaining 10%? Why isn’t the formula 100% Natural origin?

The remaining percentage of the formula that is not from natural origins consists of ingredients that are necessary to ensure the efficacy and stability of the formula, as well as its texture and fragrance over time. From the moment a batch of shampoo is made to the moment you use it in your shower, we need to make sure it stays as effective as the day we sent it off. In addition, since tons of people out there have allergies, the fragrance itself is not natural, because natural fragrances can be high in allergens and irritants. And for sustainability reasons, indeed, certain natural ingredients would require a large supply to make a fragrance, which could deplete the plant in its natural state, causing sustainable sourcing implications.

*Purified water and natural-source ingredient materials with limited processing.

Why are you processing natural ingredients? Shouldn’t they be left in their natural state for best results?

We’re all about nature and not including bad stuff, but our products need to be effective and give your hair a little love. Nature is filled with amazing ingredients with benefits that we’re still discovering and exploring, but the ingredients in their raw state aren’t always as stable, effective or safe as we believe they need to be. So, sometimes we’ll want to use limited processing to ensure that our ingredients and formulas deliver what we promise.

What’s the remaining 10%? Why isn’t the formula 100% Natural origin?

The remaining percentage of the formula that is not from natural origins consists of ingredients that are necessary to ensure the efficacy and stability of the formula, as well as its texture and fragrance over time. From the moment a batch of shampoo is made to the moment you use it in your shower, we need to make sure it stays as effective as the day we sent it off. In addition, since tons of people out there have allergies, the fragrance itself is not natural, because natural fragrances can be high in allergens and irritants. And for sustainability reasons, indeed, certain natural ingredients would require a large supply to make a fragrance, which could deplete the plant in its natural state, causing sustainable sourcing implications.

*Purified water and natural-source ingredient materials with limited processing.

Herbal Essences bio:renew, Inspired By Nature

What happens when the goodness of Mother Nature and science combine? You get bio:renew - a powerful blend of essential antioxidants, aloe vera and sea kelp - that helps revive lifeless hair from the inside out. Find the collection that's right for you and #LetLifeIn to your hair!