Our new Herbal Essences Luscious Hair Guru, London-based Ben is an influential stylist with a wealth of experience. He is a champion of creating luscious locks for session work, shows and high-profile celebrity clientele.

Ben’s signature style, best described as gorgeous, feminine, wearable hair, combined with his witty, playful personality makes him the ideal Herbal Essences Luscious Hair Guru.

Ben explains: “I’m delighted to be appointed Herbal Essences Luscious Hair Guru. The new Herbal Essences range ensures that everyone can experience luscious hair, regardless of their hair type or the style that they want to achieve. Now everyone can enjoy expressing her feminine creativity with style and flair – something that I fully support.”

So, whatever your hair type or desired style, Ben Cooke and Herbal Essences are set to show how delightfully effortless it really is to achieve a great range of looks.